ISLAMABAD – After a period of heightened tensions in early May, India has begun restoring access to several Pakistani YouTube channels and social media accounts, signaling a subtle but notable shift in the strained relationship between the two countries.

In the wake of the Pahalgam incident, New Delhi imposed a wide-ranging ban on Pakistani content across digital platforms. This included the blocking of numerous entertainment channels and social media accounts linked to Pakistani celebrities, as well as a halt on the release of Pakistani films in India. Even internationally successful films featuring popular actors like Fawad Khan and Hania Aamir were prevented from screening in Indian cinemas.

One such example was Hania Aamir’s latest film, which performed strongly in overseas markets but remained inaccessible to Indian audiences. The decision sparked frustration among Indian fans, many of whom had been vocal about missing out on new Pakistani content.

Despite the restrictions, some Pakistani dramas such as Sher, Man Mast Malang, Dayan, and Parwarish continued to garner online viewership from across the border. Actor Danish Taimoor’s shows, particularly Sher and Man Mast Malang, sustained impressive popularity in India during the content blackout.

Now, with the restrictions easing, Indian audiences have begun noticing the return of Pakistani entertainment to their platforms. The reappearance of social media posts from various Pakistani artists caught many users by surprise, as no official announcement regarding the unblocking was made. However, access to accounts of several high-profile celebrities — including Mahira Khan, Wahaj Ali, Iqra Aziz, Farhan Saeed, Fawad Khan, and Hania Aamir — remains limited.

Media analysts view this move as a positive step toward cultural diplomacy, suggesting that renewed access to Pakistani content may help improve people-to-people connections and revive potential collaborations between the entertainment industries of both countries.

With Indian fans once again tuning in to Pakistani content, there’s renewed hope that the creative exchange between the neighboring nations may gradually find its footing once more.

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